My trip to W.V. a couple weeks ago, resulted in a "sun burned" lip. It really didn't hurt until the last week of it's healing process. (I still have scabs on my lip. Thank goodness it is no longer bleeding.)
The above photo looks better than what it did before the photo was taken.
Moral of the story is: Don't use Bert's Bee's for sun protection, but use Carmex, or Blistex or Bert's Bee's for out in the sun (it's white....ugly)